A perfect diary has many benefits, including being a valuable asset in marketing your business. From creating a great online presence to attracting new customers, a perfect diary can help your brand make the most of digital technology. In this article, we’ll look at some of the top benefits of a perfect diary, including the potential to drive customer engagement, increase sales, and build a positive reputation.
User-generated content (UGC)
User-generated content (UGC) is a powerful marketing tool. It can help boost SEO, drive traffic, and improve lead generation efforts. However, there are some important considerations to make when using UGC.
For instance, user-generated content can be a cost-effective way to reach new audiences. In addition, it can strengthen customer/brand relationships.
One example of an innovative UGC campaign is Starbucks’ #RedCupArt contest. According to a study by the Bazaar Voice, millennials want to see more ways to share their opinions about brands. Similarly, baby boomers are looking for new ways to express their views.
To achieve these goals, a brand needs to create a clear purpose for their UGC. This goal should align with the channels and format of their content. Additionally, a brand should develop a process for dealing with misleading, spammy, or otherwise problematic content.
User-generated content can be sourced directly from fans on social media platforms. It can also be compiled from blog posts, photos, and videos.
E-commerce live streams
Perfect Diary is a Chinese cosmetics brand that’s popular among China’s Gen Z consumers. It uses social media channels to promote its products and services. While it’s not a luxury brand, its innovative marketing tactics have earned it a loyal consumer base.
In addition to its social channels, Perfect Diary also utilizes Alibaba Cloud to increase its system capacity. This helps it to run big sales promotions in a more normal manner. As such, it has lowered the cost of managing consumer traffic.
Using live streaming and other methods of interaction, Perfect Diary and its celebrity partners have boosted its conversion rate. During a live broadcast, a beauty influencer like Manny MUA would show viewers how to use a new product. At the same time, consumers can buy the product directly from the stream. The live stream also features an expert discussing the product and answering questions from the viewers.
The brand also aims to take its business international. When asked about plans for an IPO, it declined to comment.
Gen Z digital marketing tips
When it comes to digital marketing, Gen Z is not just another Millennial. They are a different breed and have a wide range of unique traits and preferences. It is important to understand them before you can create an effective campaign.
Gen Z is a savvy and socially aware group that is more than happy to share their opinions and preferences with others. Their use of multiple social media platforms is a testament to this.
Gen Z consumers are also price conscious and are more likely to choose brands that promote causes they believe in. For instance, TOMS shoes donates a pair of shoes to a child in need for every pair purchased.
Gen Z is also more tech savvy than other generations, with most spending the majority of their time online on their mobile devices. Gen Z also spends the most time watching video content.
To win over Gen Z consumers, you must first make them believe your content is worthy of their attention. Using relatable language is a great place to start.
Brand’s global ambitions
Perfect Diary is a cosmetics brand that has been making waves in the Chinese market. It is part of Guangzhou-based Yatsen Global. The brand has an estimated valuation of USD4 billion, a hefty increase from its March fundraising round. This company is a direct-to-consumer brand, meaning the products are produced directly for consumers.
In addition to the brand’s core products, the company has also launched Abb’s Choice, a skincare line focusing on young consumers. Besides this, the brand plans to open 600 stores in China over the next three years.
Perfect Diary’s marketing strategy includes KOLs and celebrities. The company has also appointed Aussie YouTuber Troye Sivan as its brand ambassador. And the brand’s marketing VP says the company has also partnered with influencers across the entire spectrum.
With a strong presence in China, Perfect Diary is preparing for IPO in the US before 2020. After that, the brand plans to expand its portfolio to include new brands. Currently, Perfect Diary has 30 brick and mortar stores in China. They will continue to grow their store count at a fast pace. These offline stores will provide customers with a better shopping experience.