Canva Benefits Marketers

Canva is a popular design tool for digital marketing, small business, and students. Its user-friendly interface makes it easy to use. It also has a variety of templates and tools to help users create professional-looking designs.

Using Canva can be used as an alternative to low-tech tools such as pencil and paper. It can also be used to augment or redefine learning.

Easy to use

With Canva, marketers can simplify the process of creating a visual for a campaign. The platform offers a user-friendly interface and an extensive library of templates that can be easily customized to suit a brand’s needs. It also allows teams to collaborate on designs, which makes it easier for marketers to get the job done quickly and efficiently.

The tool also features a range of other useful tools, including the ability to import own images and videos. It supports a variety of formats, including AI, HEIC, jpg, and png. It also includes a set of fonts, allowing users to choose from a variety of styles and weights.

It also lets you add your own logo and color palette, which is great for maintaining brand consistency. You can even use it to create animated gifs for social media posts. This is a great way to save time and ensure that all your marketing materials are consistent with your brand identity.


There are a few key flaws with Canva Pro, including its limited range of output formats (though workarounds exist), the lack of phone support and the fact that the tool is only accessible online. However, the price of the annual subscription is incredibly cheap and the tool offers enough functionality for most users.

Canva makes it easy to create high-quality graphics, and you don’t need professional graphic design tools or video editing software to use it. It also has an integrated library of stock photos, videos and templates. It is also very affordable, with the price of an annual subscription to Canva Pro costing less than a single month’s subscription to the Adobe Creative Cloud.

Canva Pro is an excellent choice for businesses and individuals who need a lot of photos, videos and graphics. It also provides a great value for teams, with unlimited storage and organization options. The pro plan also includes brand identity kits, which make it easy to keep designs consistent.

Easy to collaborate on

With real-time collaboration and commenting, Canva makes it easy to work on design projects with others. The platform also allows you to view previous versions of your designs, ensuring that you have full transparency and visibility of the creative process. This reduces time wasted on back-and-forth file sharing and ensures that everyone has a clear understanding of the project.

Additionally, Canva provides users with an extensive library of templates and design elements. These include shapes, lines, grids, frames, stickers, icons, and illustrations. It also has a collection of video and stock images, as well as a variety of fonts, colors, and typography. Its features are great for creating fliers, posters, and social media posts.

In addition to its many features, Canva has a team feature that makes it easier for teams of all sizes to collaborate on design projects. This tool streamlines the creative process and helps teams create on-brand content in minutes. It also enables teams to share files and folders with others.

Easy to share

Unlike many other design tools, Canva allows you to share your designs via email with a link. The recipient can edit your design or simply view it without logging in to Canva. This is particularly useful if you want to give someone feedback on your work. It also makes it easy for team members to work together.

Canva also allows you to create folders for your designs and share them with others. This can save you time and prevent files from getting lost. You can also export your designs as PNGs or JPGs. However, these formats will flatten layers, making them non-editable.

Another great feature of Canva is its selection of free, high-quality stock images. You can search by theme or subject, and even filter to find images that match your business’s branding. The app is a valuable tool for small businesses, especially for creating marketing materials and social media posts that keep your branding consistent.